Qubic Square is a lifestyle business center pushing the boundaries of innovative design along with adjacent complementary center, Qubic. More than just an office space, Qubic Square is a destination for business minds. Its sleek, intelligent design maximizes efficiency by bringing business and lifestyle together at every detail.
KALEIDO was comissioned to create the business center's identity, internal branding, brochure, and website. Starting with the name, we advised few directions revolving around "qubic". The new name of Qubic Square was selected, as a continuity to its adjacent center Qubic.
Qubic Square fuses functionality and leisure in every amenity. Open common spaces invite gatherings for business or leisure. Through each door, clients will enjoy innovative facilities with a contemporary artistic design.
All brand touchpoints revolves around Business-meets-Pleasure approach; We extended that approach into a new brand identity system using a clean sans-serif typeface that gives a trustworthy and reliable feel to the brand. Next, we designed QUBIC SQUARE’s value propositions for its core offering and developed a brochure and a new digital experience grouping Qubic and Qubic Square into one website.
Center Name | Identity Systems | Internal Branding | Marketing Collateral |Communication Campaign | Website UX-UI | Digital Brand Experiences