Etoile Group Rebranding

  • Client: Etoile Group - UAE
  • Year: 2022
  • Category: Branding Digital


Ever since its inception in 1983, Etoile Group has carved a niche in Middle East’s luxury retail market. Etoile Group now houses fashion boutiques across the region, representing some of the best worldwide brands such as Chanel, Valentino, Etro, Aquazzura, Ralph Lauren, Tod’s, Yamamay, Hogan and the multi-brand stores Etoile La Boutique.

KALEIDO was tasked with rebranding of Etoile Group and developing the visual expression of the brand and how it would live across all touchpoints.
We wanted to put clarity first when designing the brand identity, so we went for a 'typography-only' logomark in a modified serif typeface to portray fusion, modern, and professional attributes. The geometry used evokes an art deco style to reinforce the refined modern look.


Identity Systems | Brand Board | Brand Guidelines | Stationary Design | Website UX-UI

Learn more on Etoile Group Website

Similar Projects