Startecheus Fintech Lab

  • Client: Startecheus - Lebanon/Luxembourg
  • Year: 2019
  • Category: Branding Digital


Startecheus [ Startup + Tech + EU + US ]is a next-generation FinTech studio that builds technology-enabled companies empowering the financial services industry from the concept to growth stages, while assisting and mentoring throughout their entire life cycle, leading to a successful exit in international commercialization.

We presented naming options that reflected the strategic objectives, including a shortlist of recommendations with rationale. The name "Startecheus" was chosen and we moved forward with identity design and brand touch-points.

Our discovery sessions revealed a strong brand narrative and message to prospective founders: “We’ve walked the path of the founder; you won’t walk alone”.The narrative proved to be an essential storytelling anchor and a conceptual guide for developing a new visual identity. The brand’s final logotype is one of the brand’s most recognizable assets and is rooted in the collaborative nature of its work: Innovation Lab, Fintech Accelerator, and Tech Academy.

The logomark is delivered in a serif typeface promoting feelings of class, heritage, trust, and respectability. A powerful cut on the letter "S" at the end of "startecheus" is indicative of the operational lift Startecheus provides to its portfolio companies of startups. It also symbolizes the company’s confidence, expertise, and most importantly growth.

Identity Systems | Brand Board | Brand Guidelines | Stationary Design | Marketing Collateral | On-site Branding | Brand Strategy | Content Creation | Website UX-UI

Learn more on Startecheus Website

Similar Projects