Diva Beauty Lounge & SPA is on a mission to provide its clientele with superior quality beauty lounge and spa services in a relaxing and friendly environment utilizing superior products at affordable prices.
KALEIDO was commissioned to create the brand identity, internal branding, packaging, menu and content strategy. We started with research and discovery, the first step in our process. We learned that over the last few years, multiple trends have emerged with the promise that they will redefine the future of beauty and SPA. A healthy living mega-trend - An overlap of beauty, wellness and medical solutions categories that used to be discrete.
It was essential to strike a balance between beauty, wellness, and expertise while keeping a white zen look and feel reflecting transparency in the medical solutions that the brand provides.
We wanted to put clarity first when designing the brand identity, so we went for a 'typography-only' logomark in a modified sans serif typeface to portray clean, modern, and professional attributes. Instead of creating traditional icons, we employed a symbol library to call attention to essential information and sections of the Beauty center & SPA. The geometry used evokes an art deco style to reinforce the refined modern/midwestern look. The imagery used is a representation of Diva's clientele and their beauty.
Identity Systems | Stationery Development | Lounge & Sales Amenities | Internal Branding | Packaging Design | Content Strategy