Founded in 2017 in Paris-France, One Wealth Place’s mission to support the digital transformation of private wealth banks and global asset services companies, with an offering adapted to the key players of asset & wealth management.
KALEIDO was tasked to bring to life the brand identity, develop the brand architecture (4 products), and all Marketing & sales collateral.
We began with an in-depth discovery phase that examined the business model, workflow, and all four products; and then explored opportunities for positioning and visual directions. We developed OWP’s value propositions for each of its four products.
We created a brand platform around outstanding value. In a business where perfection is the only option, OWP was obsessed with details – so their clients could stay focused on the big picture.
The logomark is also delivered in a powerful triangular sequence, shaping into a "W" Wealth. A comprehensive identity system was created that can flex to meet the needs of all brand touchpoints through a refreshed suite of corporate identity, marketing tools, comprehensive brand guide, and an asset library for the marketing team.
Identity Systems | Brand Board | Brand Guidelines | Stationary Design | Marketing Collateral | Website UX-UI
Learn more on OneWealthPlace website