HybrID Café Bar Commissioned KALEIDO for the complete design and development of all brand materials required to launch their Café - Bar, starting with the brand name. Taking inspiration from the concept of mixing two elements together [coffeeshop +bar], HybrID was born.
Grab your illy® coffee on the go, through-out the day; Drop by on your way to work in the morning for breakfast; On your lunch break/business lunches, HybrID Café Bar has concocted its menu in order serve its customers' delicious items.
Resulting in international cuisine, gourmet coffee (illycaffè), and iconic cocktails, we created a bold yet playful brand with a rotated "ID" shaping into a glass/mug; that reflects the unique experience HybrID offers. It’s a downright delicious modern brand that invites newcomers and loyalists alike to savor HybrID café Bar's coffee, dishes, and cocktails. All Café Bar touchpoints were considered to create a complete and immersive experience for the brand.
We developed themed nights like Aperol Sundays, Beaujolais Nouveau, Paella & Sangria, and HybrID Habano - A night of live Cuban cigar rolling paired with malt whiskey. Communication campaigns and social media content strategy & execution were tailored made for each theme.
Brand Name | Identity Systems | Stationery Development | Sales Amenities | Content Strategy | Themed Nights | Promotional Campaigns | Digital Brand Experiences
View HybrID Habano Video