NEW LOGO FOR 𝗠𝗥. 𝗣𝗥𝗜𝗡𝗚𝗟𝗘𝗦
The Pringles logo features the head of a fictional character. It is essentially a stylized cartoon caricature of Julius Pringles, a baker of the marketing legend. Until 2002, the mascot had eyebrows and a black bow tie with the brand name. Later versions look modern: designer Louis R. Dixon gave them a three-dimensional look and brought the word “Pringles” out of the tie.
In 2020, Pringles unveiled a simplified logo. Mr. Pringles' design was simplified. His hair was removed, his eyebrows were brought back, and the bowtie was simplified and made sharper. The 2009 wordmark remains, but was slightly tweaked.